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GiftWithTwist
Twist Stories2 June 2026 · 4 min read

The Story Behind Our Twists

Why we built an entire interactive experience layer around gifting, and what a 'Twist' actually is.

A gift box with a gold thread running from its bow into a glowing link on a phone

Every gift we've ever loved receiving had something in common: it didn't end when the wrapping paper came off. There was a story attached, a joke only the two of you would get, a moment of 'wait, how did you know?'

The gift is the object. The Twist is the moment.

That's the gap we set out to close. A Twist is a small, interactive layer you add on top of any gift — a guessing game, a hidden message, a page that only unlocks on a date you choose. You get a private link at checkout; they open it; the story plays out.

Because a link goes anywhere the parcel can't: across cities, into a WhatsApp chat at midnight, back to them a year later when they find it again. The page stays open. The moment can be replayed.

What's under the hood

Every Twist is just data — a set of steps, an unlock condition, a secure token. That means we can keep inventing new ones (a scratch card, a song, three doors) without rebuilding checkout or the gifting experience from scratch.

We're just getting started. If there's a Twist you wish existed, tell us — some of our best ideas have come directly from customers.

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Found the gift? Add the moment.

Every gift here comes with a Twist — a private page only they can open, made by you.